Aura

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Assistant · Vendor site 2026-10-04

Aura is an AI repricer for Amazon and Walmart sellers that adjusts prices in under ten seconds to win the Buy Box while respecting min and max limits. The marketing site covers FBA and FBM strategies, Hyperdrive workflows, and Maven AI listing limits across tiered plans.

Updated 2026-10-04View sources

Official website

Category: Assistant
Free access: 14-day free trial on paid plans; FAQ notes you can test during trial before choosing a paid tier.
API access: Navigation advertises an API offering for repricing integrations.

Is Aura right for you?

A good fit for

Marketplace sellers managing Amazon and Walmart listings who need fast, automated repricing.

Before you choose

Starter plan caps trailing two-month sales at up to $15K and includes two marketplaces with one user on the pricing matrix.

What it can do

Features & capabilities

Unknown is different from unavailable. Each fact carries its own evidence.

Capability	Value	Evidence	Checked
Repricing speed	FAQ schema states Aura reprices in under ten seconds when competitors change prices.	Facts sourced	2026-10-04
Marketplaces	Homepage FAQ confirms support for both Amazon FBA/FBM and Walmart repricing strategies.	Facts sourced	2026-10-04

Understand the total cost

Aura pricing & plans

Starter

$37.00 /mo

Listed at $37 per month (annual billing option shows $451 per year on pricing page)

Sales band: Up to $15K trailing two-month sales
Marketplaces: Includes Amazon and Walmart on two marketplace connections

Essential

$77.00 /mo

Listed at $77 per month on pricing page

Sales band: Up to $50K trailing two-month sales

Plus

$157.00 /mo

Listed at $157 per month on pricing page

Sales band: Up to $250K trailing two-month sales

Pro

$237.00 /mo

Listed at $237 per month on pricing page

Sales band: Up to $1M trailing two-month sales

Explore pricing & history

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The practical questions

Frequently asked questions

How fast does Aura reprice?

Structured FAQ on the homepage answers that Aura reprices in under ten seconds when competitor prices change.

What is Aura used for?

Does Aura have a free plan?

14-day free trial on paid plans; FAQ notes you can test during trial before choosing a paid tier.. This record does not confirm an ongoing free plan.

How much does Aura cost?

The listed monthly price is $37.00 USD at monthly billing. See the plan cards for entitlements, billing commitments and seat minimums.

Can I use Aura through an API?

Navigation advertises an API offering for repricing integrations.. API access and subscription access may have different terms; consult the linked sources.

What should I check before choosing it?

Starter plan caps trailing two-month sales at up to $15K and includes two marketplaces with one user on the pricing matrix.

Price history

No retained pricing changes yet. A current price alone does not establish a historical trend.

How this profile is supported

Identity and profile

Reviewed vendor source

Read original source ↗

2026-10-04

Facts apply to the named version and check date. Send a sourced correction if something changed.