Starter
$37.00 /mo
Listed at $37 per month (annual billing option shows $451 per year on pricing page)
- Sales band
- Up to $15K trailing two-month sales
- Marketplaces
- Includes Amazon and Walmart on two marketplace connections
Finding the possibilities
Aura pricing
● Identity checkedAssistant · Vendor site 2026-10-04
Aura is an AI repricer for Amazon and Walmart sellers that adjusts prices in under ten seconds to win the Buy Box while respecting min and max limits. The marketing site covers FBA and FBM strategies, Hyperdrive workflows, and Maven AI listing limits across tiered plans.
- Category
- Assistant
- Free access
- 14-day free trial on paid plans; FAQ notes you can test during trial before choosing a paid tier.
- API access
- Navigation advertises an API offering for repricing integrations.
Understand the total cost
Aura pricing & plans
Essential
$77.00 /mo
Listed at $77 per month on pricing page
- Sales band
- Up to $50K trailing two-month sales
Plus
$157.00 /mo
Listed at $157 per month on pricing page
- Sales band
- Up to $250K trailing two-month sales
Pro
$237.00 /mo
Listed at $237 per month on pricing page
- Sales band
- Up to $1M trailing two-month sales
Price history
No retained pricing changes yet. A current price alone does not establish a historical trend.
How this profile is supported
Identity and profile
Reviewed vendor source
Read original source ↗Facts apply to the named version and check date. Send a sourced correction if something changed.
Aura pricing questions
Is Aura free?
Not as an ongoing plan. Aura offers a free trial. 14-day free trial on paid plans; FAQ notes you can test during trial before choosing a paid tier.
How much does Aura cost?
Aura paid plans start at $37 per month (Starter $37/mo, Essential $77/mo, Plus $157/mo, Pro $237/mo). Prices are in USD and last checked Oct 4, 2026.
Does Aura have an API?
API or developer access is mentioned. Navigation advertises an API offering for repricing integrations.