Developer
Free
Starting at $0 per month with up to 6,000 mailings per year on the pricing grid.
- Mailings
- Up to 6,000 mailings and one user
- Rates
- Standard print and mail rates listed in the comparison table
Lob
● Identity checkedMarketing · Vendor site 2026-10-04
Lob is a direct mail automation platform with APIs, a no-code design suite, Postal IQ routing, and a nationwide print delivery network. Marketers and operations teams use Lob to personalize postcards, letters, and checks while tracking in-transit mail and postage spend.
- Category
- Marketing
- Free access
- Developer plan starts at $0 per month with up to 6,000 mailings per year and one user on standard print and mail rates.
- API access
- Product tour and documentation highlight REST APIs, webhooks, address verification, and integrations for programmatic mail creation and tracking.
Is Lob right for you?
A good fit for
Marketing and operations teams sending high-volume, personalized direct mail who need software plus production logistics.
Before you choose
Developer tier caps annual mailings at 6,000; paid Startup and Growth tiers raise limits and lower per-piece rates.
Direct mail at the speed of digital
Lob pairs campaign software with Postal IQ routing and print infrastructure so teams can build, route, and fulfill personalized mail programs at scale.
What it can do
Features & capabilities
Unknown is different from unavailable. Each fact carries its own evidence.
| Capability | Value | Evidence | Checked |
|---|---|---|---|
| Postal IQ routing | Homepage emphasizes Postal IQ advanced routing to stabilize postage costs and accelerate delivery. | Facts sourced | 2026-10-04 |
| Print Delivery Network | Platform messaging combines software with Lob’s nationwide Print Delivery Network for fulfillment. | Facts sourced | 2026-10-04 |
Understand the total cost
Lob pricing & plans
Startup
$260.00 /mo
Starting at $260 per month with up to 75,000 mailings and three users.
- Mailings
- Up to 75,000 mailings with low print and mail rates
Growth
$550.00 /mo
Starting at $550 per month with up to 150,000 mailings and five users.
- Mailings
- Up to 150,000 mailings with lower print and mail rates
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Explore toolThe practical questions
Frequently asked questions
What is Lob used for?
Lob is a direct mail automation platform with APIs, a no-code design suite, Postal IQ routing, and a nationwide print delivery network. Marketers and operations teams use Lob to personalize postcards, letters, and checks while tracking in-transit mail and postage spend.
Does Lob have a free plan?
Developer plan starts at $0 per month with up to 6,000 mailings per year and one user on standard print and mail rates.. This record lists ongoing free access; check the plan limits before starting.
How much does Lob cost?
The listed monthly price is $260.00 USD at monthly billing. See the plan cards for entitlements, billing commitments and seat minimums.
Can I use Lob through an API?
Product tour and documentation highlight REST APIs, webhooks, address verification, and integrations for programmatic mail creation and tracking.. API access and subscription access may have different terms; consult the linked sources.
What should I check before choosing it?
Developer tier caps annual mailings at 6,000; paid Startup and Growth tiers raise limits and lower per-piece rates.
Price history
No retained pricing changes yet. A current price alone does not establish a historical trend.
How this profile is supported
Identity and profile
Reviewed vendor source
Read original source ↗Facts apply to the named version and check date. Send a sourced correction if something changed.