Developer
Free
Starting at $0 per month with up to 6,000 mailings per year on the pricing grid.
- Mailings
- Up to 6,000 mailings and one user
- Rates
- Standard print and mail rates listed in the comparison table
Marketing · Vendor site 2026-10-04
Lob is a direct mail automation platform with APIs, a no-code design suite, Postal IQ routing, and a nationwide print delivery network. Marketers and operations teams use Lob to personalize postcards, letters, and checks while tracking in-transit mail and postage spend.
Understand the total cost
Developer
Free
Starting at $0 per month with up to 6,000 mailings per year on the pricing grid.
Startup
$260.00 /mo
Starting at $260 per month with up to 75,000 mailings and three users.
Growth
$550.00 /mo
Starting at $550 per month with up to 150,000 mailings and five users.
No retained pricing changes yet. A current price alone does not establish a historical trend.
Reviewed vendor source
Read original source ↗Facts apply to the named version and check date. Send a sourced correction if something changed.
Yes. Lob has an ongoing free plan. Developer plan starts at $0 per month with up to 6,000 mailings per year and one user on standard print and mail rates.
Lob paid plans start at $260 per month (Startup $260/mo, Growth $550/mo). Prices are in USD and last checked Oct 4, 2026.
API or developer access is mentioned. Product tour and documentation highlight REST APIs, webhooks, address verification, and integrations for programmatic mail creation and tracking.