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Lob pricing

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Marketing · Vendor site 2026-10-04

Lob is a direct mail automation platform with APIs, a no-code design suite, Postal IQ routing, and a nationwide print delivery network. Marketers and operations teams use Lob to personalize postcards, letters, and checks while tracking in-transit mail and postage spend.

Updated 2026-10-04View sources
Official website
Category
Marketing
Free access
Developer plan starts at $0 per month with up to 6,000 mailings per year and one user on standard print and mail rates.
API access
Product tour and documentation highlight REST APIs, webhooks, address verification, and integrations for programmatic mail creation and tracking.

Understand the total cost

Lob pricing & plans

Developer

Free

Starting at $0 per month with up to 6,000 mailings per year on the pricing grid.

Mailings
Up to 6,000 mailings and one user
Rates
Standard print and mail rates listed in the comparison table

Growth

$550.00 /mo

Starting at $550 per month with up to 150,000 mailings and five users.

Mailings
Up to 150,000 mailings with lower print and mail rates

Price history

No retained pricing changes yet. A current price alone does not establish a historical trend.

How this profile is supported

Facts apply to the named version and check date. Send a sourced correction if something changed.

Lob pricing questions

Is Lob free?

Yes. Lob has an ongoing free plan. Developer plan starts at $0 per month with up to 6,000 mailings per year and one user on standard print and mail rates.

How much does Lob cost?

Lob paid plans start at $260 per month (Startup $260/mo, Growth $550/mo). Prices are in USD and last checked Oct 4, 2026.

Does Lob have an API?

API or developer access is mentioned. Product tour and documentation highlight REST APIs, webhooks, address verification, and integrations for programmatic mail creation and tracking.