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Zella

● Identity checked

On-device video editing · Official-source review 2026-10-09

Zella records and edits videos on Mac and iPhone with silence cuts, captions, voice cleanup and background removal. It offers a full editor and local automatic editing tools, with optional model-assisted text editing.

Updated 2026-10-09View sources
Official website
Category
On-device video editing
Free access
Free forever with unlimited recording, no watermark and all editor and AI features; exports are capped at two minutes and 1080p.
API access
Not verified: a public Zella API was not established. The optional AI Assistant uses the user’s model-provider key.

Is Zella right for you?

A good fit for

Useful for Apple users making short screen or camera recordings with local editing tools.

Before you choose

Pro is $89 once across Mac and iPhone; Founder is $299 once. Pro removes the duration cap and adds higher-resolution exports and advanced controls. macOS 14 or later and iOS 18 or later are required. Most processing is local, but optional AI Assistant and stock-footage retrieval use external services; offline/privacy behavior was not tested.

Workflow and handoff

Test a short recording, inspect caption and silence-cut accuracy, and confirm export limits and external-model settings before editing sensitive footage.

Pricing and practical limits

Pro is $89 once across Mac and iPhone; Founder is $299 once. Pro removes the duration cap and adds higher-resolution exports and advanced controls. macOS 14 or later and iOS 18 or later are required. Most processing is local, but optional AI Assistant and stock-footage retrieval use external services; offline/privacy behavior was not tested.

Review method

Official product evidence reviewed on 2026-10-09; product artwork inspected visually. No hands-on vendor application test was performed. Application performance, security claims and plan enforcement were not independently tested.

What it can do

Features & capabilities

Unknown is different from unavailable. Each fact carries its own evidence.

CapabilityValueEvidenceChecked
Product workflowZella records and edits videos on Mac and iPhone with silence cuts, captions, voice cleanup and background removal. It offers a full editor and local automatic editing tools, with optional model-assisted text editing.Facts sourced2026-10-09
Pricing and restrictionsPro is $89 once across Mac and iPhone; Founder is $299 once. Pro removes the duration cap and adds higher-resolution exports and advanced controls. macOS 14 or later and iOS 18 or later are required. Most processing is local, but optional AI Assistant and stock-footage retrieval use external services; offline/privacy behavior was not tested.Facts sourced2026-10-09

Understand the total cost

Zella pricing & plans

Free

Free

Ongoing; no watermark

Included scope
Full editor and AI; unlimited recording; exports up to 2 minutes at 1080p

Founder

$299 one time

One-time purchase; exact additional entitlements require review

Included scope
Founder offer
Explore pricing & history

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The practical questions

Frequently asked questions

Was the application hands-on tested?

No. This listing is based on dated official-source evidence and a visual artwork check. Unconfirmed costs and restrictions are identified explicitly.

What is Zella used for?

Zella records and edits videos on Mac and iPhone with silence cuts, captions, voice cleanup and background removal. It offers a full editor and local automatic editing tools, with optional model-assisted text editing.

Does Zella have a free plan?

Free forever with unlimited recording, no watermark and all editor and AI features; exports are capped at two minutes and 1080p.. This record lists ongoing free access; check the plan limits before starting.

How much does Zella cost?

$89 one time. See the billing terms below. See the plan cards for entitlements, billing commitments and seat minimums.

Can I use Zella through an API?

Not verified: a public Zella API was not established. The optional AI Assistant uses the user’s model-provider key.. API access and subscription access may have different terms; consult the linked sources.

What should I check before choosing it?

Pro is $89 once across Mac and iPhone; Founder is $299 once. Pro removes the duration cap and adds higher-resolution exports and advanced controls. macOS 14 or later and iOS 18 or later are required. Most processing is local, but optional AI Assistant and stock-footage retrieval use external services; offline/privacy behavior was not tested.

Price history

No retained pricing changes yet. A current price alone does not establish a historical trend.

How this profile is supported

Official product information

Current official product source read individually; product artwork inspected visually.

Read original source ↗

Facts apply to the named version and check date. Send a sourced correction if something changed.