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M1 Finance

● Identity checked

Images · Vendor site 2026-10-04

It focuses on long-term, self-directed wealth building rather than generative AI tooling.

Updated 2026-10-04View sources
Official website
Category
Images
Free access
Self-directed brokerage accounts advertise commission-free investing; separate platform and regulatory fees may apply
API access
Not confirmed

Is M1 Finance right for you?

A good fit for

Individual investors automating diversified portfolios, cash balances, and optional margin borrowing in one app.

Before you choose

Fee schedule references platform and regulatory charges rather than a simple monthly AI-style subscription price.

Overview

M1 combines automated investing, cash earning, and portfolio-backed borrowing for sophisticated retail investors, with fees governed by finance regulations rather than creative AI credits.

What it can do

Features & capabilities

Unknown is different from unavailable. Each fact carries its own evidence.

CapabilityValueEvidenceChecked
Automated investingSupports auto-invest schedules and dynamic rebalancing across custom pies.Facts sourced2026-10-04
Cash APYMarkets high-yield cash accounts with stated APY on uninvested cash balances.Facts sourced2026-10-04
Client scaleHomepage cites 400,000+ clients and $14B+ in client assets as of September 2026.Facts sourced2026-10-04

Understand the total cost

M1 Finance pricing & plans

Pricing

Not listed

Official monthly price not confirmed

API
Not confirmed
Explore pricing & history

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The practical questions

Frequently asked questions

What is M1 Finance used for?

It focuses on long-term, self-directed wealth building rather than generative AI tooling.

Does M1 Finance have a free plan?

Self-directed brokerage accounts advertise commission-free investing; separate platform and regulatory fees may apply. This record does not confirm an ongoing free plan.

How much does M1 Finance cost?

A listed monthly price has not been confirmed. See the plan cards for entitlements, billing commitments and seat minimums.

Can I use M1 Finance through an API?

Not confirmed. API access and subscription access may have different terms; consult the linked sources.

What should I check before choosing it?

Fee schedule references platform and regulatory charges rather than a simple monthly AI-style subscription price.

Price history

No retained pricing changes yet. A current price alone does not establish a historical trend.

How this profile is supported

Facts apply to the named version and check date. Send a sourced correction if something changed.