Self-serve
$129.00 /mo
Billed per seat monthly or annually with two months free on annual billing.
- Seats
- Up to five self-serve seats with unlimited observer seats.
Great Question
● Identity checkedResearch · Vendor site 2026-10-04
Great Question is UX and customer research software for recruiting participants, scheduling studies, paying incentives, and sharing insights. It supports interviews, surveys, prototype tests, repository analysis, AI moderation add-ons, and enterprise governance features.
- Category
- Research
- Free access
- Self-serve includes a 14-day free trial; unlimited observer seats remain free after purchase.
- API access
- Enterprise marketing lists a Great Question MCP; broader API details are not published on the pricing page.
Is Great Question right for you?
A good fit for
UX researchers, design ops, and product teams running moderated or unmoderated studies with centralized participant CRM.
Before you choose
Self-serve is capped at five seats and excludes several enterprise modules such as SSO, card sorting, and focus groups.
UX research operations
Great Question centralizes recruiting, scheduling, incentives, and analysis so research teams can run studies and share insights from one platform.
What it can do
Features & capabilities
Unknown is different from unavailable. Each fact carries its own evidence.
| Capability | Value | Evidence | Checked |
|---|---|---|---|
| Research workflow | Homepage markets end-to-end UX research from recruiting through incentives and insight sharing. | Facts sourced | 2026-10-04 |
| Self-serve pricing | Pricing FAQ lists self-serve at $129 per seat per month with a 14-day trial. | Facts sourced | 2026-10-04 |
| Enterprise modules | Enterprise adds governance features, CRM sync, and optional AI moderation or HIPAA compliance. | Facts sourced | 2026-10-04 |
Understand the total cost
Great Question pricing & plans
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Frequently asked questions
What does Great Question actually cost?
Self-serve is $129 per seat per month or $1,290 per seat per year, with five seats maximum on self-serve and unlimited observer seats.
When do I need Enterprise instead of Self-serve?
Enterprise is required for a sixth seat, SSO and SCIM, card sorting, tree testing, focus groups, MCP access, AI-moderated interviews, HIPAA add-ons, or external CRM sync.
What's free?
Observers and view-only stakeholders are free with no limit on how many you invite.
What is Great Question used for?
Great Question is UX and customer research software for recruiting participants, scheduling studies, paying incentives, and sharing insights. It supports interviews, surveys, prototype tests, repository analysis, AI moderation add-ons, and enterprise governance features.
Does Great Question have a free plan?
Self-serve includes a 14-day free trial; unlimited observer seats remain free after purchase.. This record does not confirm an ongoing free plan.
How much does Great Question cost?
The listed monthly price is $129.00 USD at monthly billing. See the plan cards for entitlements, billing commitments and seat minimums.
Can I use Great Question through an API?
Enterprise marketing lists a Great Question MCP; broader API details are not published on the pricing page.. API access and subscription access may have different terms; consult the linked sources.
What should I check before choosing it?
Self-serve is capped at five seats and excludes several enterprise modules such as SSO, card sorting, and focus groups.
Price history
No retained pricing changes yet. A current price alone does not establish a historical trend.
How this profile is supported
Identity and profile
Reviewed vendor source
Read original source ↗Facts apply to the named version and check date. Send a sourced correction if something changed.