Free
Free
$0 per month
- AI images
- 5 images per month on the Free plan.
- AI chat
- 10 AI chat messages per month.
Durable
● Identity checkedAssistant · Vendor site 2026-10-04
Durable is an AI business builder that launches a website in about 30 seconds and bundles CRM, bookings, SEO and GEO visibility, reviews, image generation, and an always-on AI partner for small service businesses. Trusted by millions of businesses, it targets coaches, trades, cleaning, agencies, and other local operators.
- Category
- Assistant
- Free access
- Free plan at $0/month includes a website on a Durable subdomain, basic SEO hosting, 5 AI images per month, and 10 AI chat messages per month.
- API access
- Not confirmed
Is Durable right for you?
A good fit for
Solo operators and local service businesses that need a fast online presence, lead capture, and AI-assisted marketing without hiring a web team.
Before you choose
Free tier caps CRM customers at 10 and AI blog writer agent output at 2 posts versus higher limits on paid Launch and Grow plans.
Complete AI business builder
Durable combines instant websites, CRM, bookings, SEO, reviews, and AI agents under monthly Free, Launch, and Grow plans.
What it can do
Features & capabilities
Unknown is different from unavailable. Each fact carries its own evidence.
| Capability | Value | Evidence | Checked |
|---|---|---|---|
| AI business builder | Homepage promises to launch a website, get customers, and grow a business faster with AI in about 30 seconds. | Facts sourced | 2026-10-04 |
| SEO and GEO | Platform includes SEO and GEO tools to improve visibility on Google and ChatGPT-style AI search. | Facts sourced | 2026-10-04 |
| Monthly plans | Pricing page lists Free at $0, Launch at $25/m, and Grow at $49/m on monthly billing. | Facts sourced | 2026-10-04 |
Understand the total cost
Durable pricing & plans
Launch
$25.00 /mo
$25 per month on monthly billing
- Website
- Professional website with custom domain support and advanced SEO on Launch.
- Lead agent
- AI replies to up to 20 leads per month.
Grow
$49.00 /mo
$49 per month on monthly billing
- Team
- Unlimited team members on Grow.
- AI images
- 500 images per month on Grow.
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Explore toolThe practical questions
Frequently asked questions
Does a custom domain cost extra?
Custom domains are free with every Durable subscription and take seconds to create according to the pricing FAQ.
Can I use an existing domain with Durable?
Yes. You adjust a few details with your domain provider in about five minutes using Durable's guide.
What is Durable used for?
Durable is an AI business builder that launches a website in about 30 seconds and bundles CRM, bookings, SEO and GEO visibility, reviews, image generation, and an always-on AI partner for small service businesses. Trusted by millions of businesses, it targets coaches, trades, cleaning, agencies, and other local operators.
Does Durable have a free plan?
Free plan at $0/month includes a website on a Durable subdomain, basic SEO hosting, 5 AI images per month, and 10 AI chat messages per month.. This record lists ongoing free access; check the plan limits before starting.
How much does Durable cost?
The listed monthly price is $25.00 USD at monthly billing. See the plan cards for entitlements, billing commitments and seat minimums.
Can I use Durable through an API?
Not confirmed. API access and subscription access may have different terms; consult the linked sources.
What should I check before choosing it?
Free tier caps CRM customers at 10 and AI blog writer agent output at 2 posts versus higher limits on paid Launch and Grow plans.
Price history
No retained pricing changes yet. A current price alone does not establish a historical trend.
How this profile is supported
Identity and profile
Reviewed vendor source
Read original source ↗Facts apply to the named version and check date. Send a sourced correction if something changed.