Free
Free
Start building for free
- Access
- Start building in Clay for free
- Trial
- No strings attached free entry tier
Finding the possibilities
Clay
● Identity checkedGTM Automation · Vendor site 2026-10-04
Clay is GTM infrastructure to centralize data, run agentic enrichment workflows, and launch outbound plays from one spreadsheet-like workspace. Paid plans charge monthly for action credits while a free tier supports initial building.
- Category
- GTM Automation
- Free access
- Free plan to start building in Clay with no strings attached
- API access
- CLI/API and MCP options for building and connecting Clay workflows
Is Clay right for you?
A good fit for
RevOps and growth teams orchestrating prospecting, enrichment, and outbound automation at scale.
Before you choose
Usage is metered in actions per month; higher tiers raise action pools and enterprise is custom.
Revenue orchestration workspace
Clay gives go-to-market engineers a flexible table for enrichment, sequencing hooks, and AI agents, priced primarily on monthly action volume rather than seats alone.
What it can do
Features & capabilities
Unknown is different from unavailable. Each fact carries its own evidence.
| Capability | Value | Evidence | Checked |
|---|---|---|---|
| Data orchestration | Clay centralizes first- and third-party data with waterfalls and AI enrichment. | Facts sourced | 2026-10-04 |
| Agents | Claygents and account agents research companies and people with AI inside tables. | Facts sourced | 2026-10-04 |
| Pricing | Public plans include Free, Launch at $167 per month, Growth at $446 per month, and Enterprise custom. | Facts sourced | 2026-10-04 |
Understand the total cost
Clay pricing & plans
Launch
$167.00 /mo
Monthly billing from $167 per month
- Actions
- Starts at fifteen thousand actions per month
- Audience
- For small teams automating prospecting workflows
Growth
$446.00 /mo
Monthly billing from $446 per month
- Actions
- Higher action pools than Launch (tiered selectors on pricing page)
- Use case
- For teams with CRM-based workflows and growth campaigns
Enterprise
Not listed
Custom pricing for large GTM systems
- Scale
- For organizations building GTM systems at scale
- Pricing
- Custom actions and commercial terms via sales
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AirparserAirparser extracts structured JSON from emails, PDFs, scans, and other documents using AI parsers with OCR, post-processing code, and exports to spreadsheets or automation tools. Paid tiers scale monthly credits, retention windows, and team seats, while a Trial tier offers 20 credits per month.
Explore toolThe practical questions
Frequently asked questions
What is Clay used for?
Clay is GTM infrastructure to centralize data, run agentic enrichment workflows, and launch outbound plays from one spreadsheet-like workspace. Paid plans charge monthly for action credits while a free tier supports initial building.
Does Clay have a free plan?
Free plan to start building in Clay with no strings attached. This record lists ongoing free access; check the plan limits before starting.
How much does Clay cost?
The listed monthly price is $167.00 USD at monthly billing. See the plan cards for entitlements, billing commitments and seat minimums.
Can I use Clay through an API?
CLI/API and MCP options for building and connecting Clay workflows. API access and subscription access may have different terms; consult the linked sources.
What should I check before choosing it?
Usage is metered in actions per month; higher tiers raise action pools and enterprise is custom.
Price history
No retained pricing changes yet. A current price alone does not establish a historical trend.
How this profile is supported
Identity and profile
Reviewed vendor source
Read original source ↗Facts apply to the named version and check date. Send a sourced correction if something changed.