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Appsflyer

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Marketing analytics · Vendor site 2026-10-04

AppsFlyer is a modern marketing cloud for mobile and cross-platform growth teams. It unifies attribution, deep linking, data collaboration, and agentic AI across app, web, CTV, PC, and console so marketers can measure campaigns, connect revenue signals, and feed AI-ready data for optimization.

Updated 2026-10-04View sources
Official website
Category
Marketing analytics
Free access
The Zero plan is free for owned-media activities and includes a Welcome Package with 12K free conversions for the first year plus core marketing analytics.
API access
Marketing lists Partner API, Aggregated data API, and an MCP AI Assistant within the Agentic AI Suite.

Is Appsflyer right for you?

A good fit for

Mobile and cross-platform marketing teams that need unified measurement, deep linking, and AI-ready attribution data.

Before you choose

The public Zero tier is not suitable for apps with paid acquisition, and Growth pricing after the Welcome Package is usage-based per conversion rather than flat monthly fees.

Modern marketing cloud

AppsFlyer markets a single cloud for measurement, deep linking, collaboration, and agentic AI so growth teams can connect attribution, revenue, and engagement signals across channels.

What it can do

Features & capabilities

Unknown is different from unavailable. Each fact carries its own evidence.

CapabilityValueEvidenceChecked
PositioningHomepage headline positions AppsFlyer as the measurement foundation for AI across app, web, CTV, PC, and console.Facts sourced2026-10-04
Product suitesSite groups Measurement Suite, Deep Linking Suite, Data Collaboration Suite, and Agentic AI Suite on one platform.Facts sourced2026-10-04
Zero planPricing page lists a free Zero plan with a Welcome Package of 12K conversions in year one for owned-media use cases.Facts sourced2026-10-04
Growth pricing modelGrowth plan marketing states pay-as-you-go conversion pricing at $0.07 each after the Welcome Package.Facts sourced2026-10-04

Understand the total cost

Appsflyer pricing & plans

Zero

Free

No credit card required on signup

Welcome Package
12K free conversions for the first year
Scope
Owned-media activities and core marketing analytics
Explore pricing & history

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The practical questions

Frequently asked questions

What is Appsflyer used for?

AppsFlyer is a modern marketing cloud for mobile and cross-platform growth teams. It unifies attribution, deep linking, data collaboration, and agentic AI across app, web, CTV, PC, and console so marketers can measure campaigns, connect revenue signals, and feed AI-ready data for optimization.

Does Appsflyer have a free plan?

The Zero plan is free for owned-media activities and includes a Welcome Package with 12K free conversions for the first year plus core marketing analytics.. This record lists ongoing free access; check the plan limits before starting.

How much does Appsflyer cost?

No paid monthly price is listed; this record treats the product as free to start. See the plan cards for entitlements, billing commitments and seat minimums.

Can I use Appsflyer through an API?

Marketing lists Partner API, Aggregated data API, and an MCP AI Assistant within the Agentic AI Suite.. API access and subscription access may have different terms; consult the linked sources.

What should I check before choosing it?

The public Zero tier is not suitable for apps with paid acquisition, and Growth pricing after the Welcome Package is usage-based per conversion rather than flat monthly fees.

Price history

No retained pricing changes yet. A current price alone does not establish a historical trend.

How this profile is supported

Facts apply to the named version and check date. Send a sourced correction if something changed.