Side-by-side comparison
Durable vs Wix
Plans, free tiers and API access for Durable and Wix, from each vendor's own pages. Last checked Oct 4, 2026.
The short answer
- Wix has the lower entry price at $17/mo, against $25/mo for Durable.
- Both Durable and Wix have an ongoing free plan.
- Wix lists API access; we could not confirm it for Durable.
Pricing and features
- Launch$25/mo
- Grow$49/mo
- Listed monthly price$17/mo
How to choose
Durable and Wix both host small business sites, but they start from different points. Durable is aimed at solo operators and local service businesses that want a quick online presence, lead capture and AI-assisted marketing. Wix is aimed at individuals and small businesses wanting a hosted builder with AI generation and optional ecommerce. Durable's free plan includes a Durable subdomain, basic SEO hosting, 5 AI images and 10 AI chat messages monthly, capped at 10 CRM customers. Paid Durable plans are Launch at $25 and Grow at $49 per month on monthly billing. Wix's free plan has the drag-and-drop editor with no payment processing, and its lowest sourced paid price is $17 per month, per site, with annual rates shown. Durable's API is not confirmed; Wix offers an advanced developer platform on Business Elite.
- Durable: You run a local or solo service business and want lead capture, a CRM and AI marketing tools bundled in.
- Wix: You want a general site builder with a drag-and-drop editor, optional ecommerce and a lower starting paid price near $17.
- Either: You want to build a basic site for free first, accepting that Wix's free plan cannot take payments.
Common questions
Which is cheaper, Durable or Wix?
Wix has the lower starting price ($17/mo versus $25/mo). Compare plans before choosing, since limits differ.
Is Durable free?
Free plan. Free plan at $0/month includes a website on a Durable subdomain, basic SEO hosting, 5 AI images per month, and 10 AI chat messages per month.
Is Wix free?
Free plan. Free plan with drag-and-drop editor and templates