10 best Semrush alternatives

Ahrefs

Ahrefs is an SEO toolset for backlink analysis, keyword research, site audits, rank tracking and AI search brand monitoring, with paid tiers by projects, tracked keywords and crawl credits plus a free tier.

• From $29/mo
• Free plan
• API available

Best for: SEO professionals and agencies needing backlink and keyword data and optional AI visibility add-ons.

Rush Analytics

Rush Analytics is an SEO and AI visibility platform with rank tracking, keyword research, content optimization, technical audits, and brand monitoring in ChatGPT-style engines. Subscriptions use internal credits for tasks across rank tracker, semantic reports, and optional PBN tooling.

• From $24/mo
• Free trial
• API available

Best for: Freelancers and in-house SEO teams who need rank tracking, AI SERP monitoring, and keyword research in one credit-based suite.

AppearOnAI

AppearOnAI audits how brands show up in AI search across ChatGPT, Claude, Gemini, Perplexity, and other assistants. Reports include visibility scores, competitor comparisons, sentiment notes, and prioritized fixes.

• From $249/mo
• Free to start
• API unknown

Best for: Marketing leaders and agencies tracking generative-engine visibility who need structured recommendations beyond classic SEO tools.

AuditZap

AuditZap runs SEO, performance, security, and AI search visibility (AEO/GEO) checks on websites, then prioritizes issues and writes CMS-specific fix instructions. Free accounts get limited monthly audits; paid tiers unlock full AI fixes, PDF exports, deeper crawls, and multi-site monitoring.

Otto SEO

Search Atlas, including OTTO SEO automation, is an AI marketing platform for SEO, content, PPC, and site audits with autonomous fixes across channels. Subscription plans scale from single-brand Starter use through agency portfolios with execution budgets and onboarding support.

LPagery AI Rank Tracker

LPagery AI Rank Tracker monitors how businesses appear in ChatGPT, Gemini, Claude, Perplexity, and other AI search surfaces. It tracks keywords, competitor mentions, share of voice, and step-by-step fixes to improve AI visibility.

• From $49/mo
• Free trial
• API unknown

Best for: Local businesses and agencies that need daily AI search ranking reports and remediation guidance.

Keywordly

Keywordly is an SEO content workflow platform covering keyword research, clustering, topical maps, content generation, optimization, and AI visibility tracking. It targets solo operators through agencies with Agentic AI SEO auto-blogging and brand visibility monitoring.

• From $49/mo
• Free trial
• API unknown

Best for: SEO specialists, in-house marketing teams, and agencies running end-to-end content research and publishing workflows.

AddSearch

AddSearch provides keyword site search, AI Answers, and AI Conversations grounded in customer content with analytics, source control, and implementation support. Pricing is modular so teams can buy search alone or the combined Experience platform.

• From $119/mo
• Free trial
• API available

ChatFeatured

ChatFeatured is an AI search optimization (AEO) platform that tracks brand visibility in answer engines, audits content, and generates articles to earn citations. It combines agent analytics, competitor monitoring, and publishing workflows for marketing teams.

• From $150/mo
• Free trial
• API available

Best for: Marketing directors and agencies trying to improve how AI search engines cite and recommend their brands.

KIVA by Wellows

Wellows (KIVA) is an AI search visibility platform for brands and agencies that tracks citations across ChatGPT, Gemini, Perplexity, and Google AI surfaces. Teams monitor prompt coverage, competitor rankings, and citation scores from a unified console.

• From $29/mo
• Free trial
• API unknown

Best for: SEO and GEO teams who need daily AI answer monitoring with unlimited projects and seats on each plan.